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SEO Resume
Ron Johnson
8204 NW 91 Ave • Tamarac, Florida • 33321
Cell: (954) 708-4530
Email: usainfopage@bellsouth.net
PERSONAL SUMMARY
A highly motivated and confident individual who has a successful track record of making online
campaigns profitable, and who also possesses solid exposure to SEO and other related disciplines. Background experience in emerging trends, best practices and in evolving strategies to continually
improve a sites performance in search results. Having highly technical knowledge of the industry
along with a very good strategic approach to problems. Currently looking for a suitable consultancy
position with a reputable and exciting employer.
CAREER HISTORY
Broward Internet Marketing & Web Design Company
SEO CONSULTANT - May 2008 - Present
Overseeing the management of a portfolio of campaigns, and responsible for building, developing
and implementing SEO and social media strategies from the ground up.
Duties: Getting clients sites higher on the search engine results.
Actively researching, testing and proposing new approaches to improving search engine rankings.
Selecting search phrases and choosing keywords.
Advising and training up clients on the basics of search engine optimization so they can look after
their own websites.
- Launching SEO campaigns for clients.
- Implementing online search strategies.
- Analyzing search results via Web Analytical and other specialist software.
- Optimizing websites and landing pages.
- External link building with relevant high quality third party websites and directories.
- Internal link building within sites.
- Building relationships with other SEO professionals.
- Resolving technical issues related to a clients website.
- Constant evaluation of keywords.
- Searching for and finding suitable domain names for clients.
- Monitoring and tracking the performance of SEO campaigns, including site traffic, banner ads.
- Performance and back links.
- Providing remote support, advice and tips to clients.
- Developing cross platform e-marketing strategies.
- Involved in the annual SEO planning process.
- On Page and Off Page Optimization.
- Organic keywords research and surveys.
- Carrying out competitor research.
- Producing regular audits and writing up detailed monthly performance and progress reports for clients.
- Writing articles for customers and posting them on relevant blogs, forums and websites.
- Mentoring junior staff.
Professional Internet Marketing Experience :
Internet Search & Social Media, LLC Ft Lauderdale, FL - 2009
Director of Operations | SEO
Sr. Search Engine Optimization Analyst | SEO
Web Properties included:
- Yahoo.com
- Sports Illustrated
- Microsoft
- ABC News
- Direct Brands
USAinfopage.com Pompano Beach, FL-
Sr. Manager of Search Engine Optimization | In-House SEO 2000 - 2008
Web Properties included:
- Smartinfopage.com
- BrowardBusinessDirectory.com
- BrowardInternetMarketing.com
- USAYachtDirectory.com
List of Duties:-
SEO (Search Engine Optimization) Strategies
- Technical SEO
- SEO Copy-writing/Editing
- Keyword Research
- Social Media Optimization and Marketing - SEO Training
- Internet Market Research
- Usability Design
- Search Engine Optimization Strategist | In-House SEO Contact Consultant
- Search Engine Optimization -
- Evaluated and tested existing site's content and layout.
- Keyword Market Research on targeted markets searching habits.
- Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.
- Used Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
- Developed and implemented numerous company-wide SEO "Best Practices" policies/documents:
- HTML Coding Guidelines
- Content Copywriting Guides
- Keyword Research (density, relevance, weight, etc ... )
- Meta Tag Guidelines-
SEO Account Management - Managed relationship with outside SEO Company and internal personnel.
Analysis to project future behaviors. Re-designed existing by incorporating programming standards [XHTML, CSS, ], Search Engine Optimization practices to produce a 'state of the art' web site for Search Engine traffic. Developed a revolutionary internet marketing strategy to build web traffic to revolutionize the Search Engine Optimization Industry.
Search Engine Marketing - Successfully created and managed Internet marketing campaigns that included: Rich Media Advertising, e-mail campaigns, banner ads, e-commerce sales events, e-zines/newsletters and various promotional strategies. Over a 12-month period, site traffic had increased by 258%, with a 70% increase in convergence [the ratio of visitors to online purchases. During the same period sales more than doubled online and their marketing expenditures decreased by funding successful internet marketing campaigns.
Internet Marketing - Developed Company/Product Branding strategies with high success rates. Created in-house research plans, which included: Focus and Peer Groups, Online Polls and Public Awareness functions. Collected Internet User Stats and purchasing habits, which was used to project trends and identify newly emerging lateral markets to increase customer/client base.
Implementation - Implemented network management systems and performance monitoring systems. Upgrading and deployment of new technologies for enhancement of services provided to clients, management consoles, and internal departments.
Demonstration - Performed product demonstrations for prospects and customers; which included on-site demonstrations for the sales department when a technical presentation was required.
Professional Services - Client site analysis, quality assurance and modification plan submission.
PROFESSIONAL EXPERIENCE
SEO competencies
-Staying up to date with the latest developments in the SEO related field.
-Thorough understanding of E-commerce.
-Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo targeting.
-Commercially aware with good business acumen.
-Extensive understanding of how to follow compliance guideline.
-Email marketing, e-newsletters and campaigns.
-Social media campaigns.
-Understanding of mobile technologies.
-Usability consultation.
-SEO Content writing.
-Possessing basic HTML skills.
-Knowledge of MS Word, Excel and of using C.M.S
-Able to priorities work according to importance.
-Excellent communication skills for client facing meetings.
-Clear understanding of ROI analysis.
-Willing to work off site at a clients offices.
-Able to explain SEO concepts to non technical people including audiences.
-Possessing a analytical mind.
-Self motivated and ambitious.
KEY COMPETENCIES AND SKILLS
- Link building
- Lead generation campaigns
- Content management
- Pay Per click (PPC)
- Internet marketing
- Affiliate marketing
- META optimization
- Website development
- Website management
- Campaign management
- Site structure
- Custom page creation
- Social Media management
- Bidding strategies
ACADEMIC QUALIFICATIONS
BA Degree in Computer Science / Public Relations / Multimedia Marketing
F.S.U - FL -
Specialized Areas of Study:
- Search Engine Optimization
- Social Media Optimization
- Internet Consumer Behavior
- Website Advertising and Design Principles
- Web Traffic and SEO Reporting
- Internet Business Models
- Advanced Search Engine Optimization
- Advanced Internet Marketing
- Strategies Internet Consumer Behavior and Analysis
- Strategic Internet Public Relations.>
- National- USA- International - Unv - BA - P.R / Multimedia Marketing -
- SEO- SEM - Html -Java-Flash-all-web-designs codes.
Salary Requirements - $40,000 Salary + Commission + Benefits
REFERENCES - Available on request.
www.indeed.com-Ronald-Johnson - 1# SEO on the Worldwide Web -
seo-ron-johnson on plus.google.com/114200750052167986060#114200750052167986060/posts
www.browardinternetmarketing.info
